Over 901 million people worldwide use Facebook currently. Of those, an average of 526 million people use Facebook daily. Facebook, as well as Twitter are two of the most common social media platforms which have changed the face of the world. How businesses, individuals and charities operate has been radically affected and influenced by what some term ‘The Facebook Effect’. When considering the huge amount of users and the ‘virtual communities’ created by the social media channels, No Limits have adapted and increased the mode of online communication. Twitter and Facebook allow content to be shared quickly and easily and encourages user interaction, which websites do not always offer.
No Limits are committed to providing a useful and readily available advice service for young people in the Hampshire area, so it is vital funding opportunities continue. Social media is now integral in this process. A range of social media platforms are utilised, targeting two specific demographics: young people and individuals/businesses who currently or will potentially donate to the charity.
Facebook specifically is ideal for posting current and relevant news articles, as well as No Limits’ blogs written by staff members and volunteers – often relating directly to services provided at No Limits. This encourages cohesion between current affairs and services we offer to the young people who use our charity. In today’s UK’s austere climate young people are struggling with common social concerns, such as: unemployment, homelessness and crime. Using social media platforms to highlight factors contributing to young people’s problems may help to dispel common misconceptions about why they face so much adversity in this country and encourage people to support us financially or through volunteering.
The importance of creating compelling content for our social media users is paramount, so the overall personality of No Limits is consistent, positive, socially and ethically responsible and politically objective. The aim of social media within the charity is to convert visitors of our multi-channels to No Limits service users, or donators who support the continuation of our vital services through funding.
Over the last month the amount of visitors No Limits’ Facebook page has reached for example, has been increasing and in the last week alone has gone up by 290.78%. The amount of engaged users – those who actively talk about No Limits beyond the parameters of our pages – has increased by 192.86% in seven days. Twitter has seen an increase in re-tweets, suggesting a surge in interest and approval of No Limits’ brand personality and perception.
These figures are encouraging and allow content to be target driven, so we can continue to provide engaging information which is talked about via Twitter and Facebook, thus increasing the awareness of the charity.
The social media arena continues to progress and evolve, signifying the importance of a continuous and stimulating online presence.
What do you think about Facebook and Twitter? Friend or foe?
Like it or not social media is here to stay for now so it must be embraced – not ignored, or we face potentially vanishing into the void of social media oblivion, which in online terms is equivalent to extinction!