Non profit organisations and charities such as #nolimitshelp work hard to invest in ways to help the community and provide invaluable services to people often in need. By investing in your community, you or your company could give back to the community who potentially keep your business afloat.
By helping a local charity raise funds by volunteering your time, or donating, the list of benefits to you on a personal level and your company is endless.
There can be many ways of measuring success, so “it’s really important to have some clear goals in mind, and make sure those are shared and delivered for both partners”, as well as a clear exit strategy that leaves the charity in a better place.
“Charities sometimes say they find it challenging working with business, so having a good cultural fit between the two organisations is also vital.”
There are tangible advantages to giving back to the community too. For one thing if you give enough, you’ll be able to reduce the tax you pay based on charitable deduction on your income tax. Information can be found on HM Revenue & Customs website. Why not increase your business profile too? By being affiliated with a charity that helps the local community, more potential customers may become aware of your business. Also it makes your company look good by adopting ‘Corporate Social Responsibility (CSR)’.
Although this is usually a term associated with big companies and brands, it’s still important to socially aware and accountable within a local community. Within our current society and austere economical climate, people are becoming disillusioned with corporate fat cats and companies who make huge profits but give nothing back to the communities who helped them thrive. By helping charities, you help yourselves as a business and the community – that’s a win-win situation, surely?
“When companies implement ‘strategic CSR’ they can find there are many benefits, including strengthened corporate and brand reputations and enhanced trust with key stakeholders (customers, employees, regulatory agencies, suppliers, and investors), improved risk management, increased revenues from innovation to identify new business opportunities, and reduced costs from efficiency improvements. “Chris Howells, Forbes
How can you specifically help No Limits?
Businesses are well placed to help No Limits by:
organising a team building event e.g. refurbishing a room,
encourage employee volunteering with us
donating gifts in kind e.g. food, office furniture, prizes, venues
nominating No Limits as your charity of the year giving us publicity and greatly needed funds.
developing payroll giving e.g. so a proportion of employees pay goes directly to No Limits in a tax efficient manner
offering a secondment e.g. to support an area of need within No Limits
By helping support local charities who help those less fortunate than others, we can strengthen the resolve of our local people, as well increasing awareness of local businesses, which in turn serves the community. By working together we can strive to bring back a sense of unity in our communities.
We are all part of our society, so we have to take responsibility for it.
Help others and help yourselves.
Marketing & Communications Intern
No Limits, City